"Living rubber" material for jigs and spinner baits. "Living Rubber" material comes in 1" wide bands that appear to be solid, but not so!!! Just attach the band to your jig with wire or thread, stretch and cut. The regular strand material has 40 individual strands per width.
All Living Rubber is now round. Flat Living Rubber is no longer manufactured. The only place you will find flat is possibly on Ebay or an individual who has it.